The future of digital economy is taking shape in the present. As metaverse and AR take centre stage, brands, content creators, innovators and builders of the new world are looking for solutions that help them to create personalization at scale and with precision.
At Summit 2022, Adobe launched an array of new innovations for the Metaverse, in the space of Artificial Intelligence (AI) and real-time data. At the three-day virtual event, participants also got a chance to catch a glimpse of some cutting-edge immersive technologies including the AR shopping capabilities that enable brands to embed AR markers into digital images on websites. Adobe also announced the release of its Substance 3D Modeler (scheduled to release later this year). Using the Substance 3D Modeler, creators will be able to sculpt 3D objects with precision.
All of this and more is available on the Metaverse-Ready Playbook by Adobe which was unveiled at the Summit. The Playbook offers new insights for brands who want to fast-track their readiness to Metaverse.
“At Amazon, we’re committed to staying ahead of the status quo and building experiences that surprise and delight customers. Adobe will continue to play a vital role in how we create more 3D and immersive experiences and innovate for our customers,” says Durai Murugan Veerasamy, senior operations manager, 3D at Amazon.
Customer trust is earned or broken with every experience
An often-overlooked aspect of creating personalized digital experiences for customers is how brands are treating their customer data. Digitally savvy and aware customers prefer a vastly personalized customer experience that’s cutting edge, seamless and interconnected. According to Adobe Trust Report, 75% of executives are facing more challenges since the pandemic began as they’ve had a harder time building and maintaining trust with their customers. This makes it even more pertinent for brands to connect with their consumers seamlessly and enable exceptional experiences so that the trust is built and strengthened.
Nitin Singhal, Managing Director, Digital Experience Business, Adobe India said, “To succeed in the digital economy, companies must make customer experiences personal. They need to create and deliver real-time digital and immersive experiences that are relevant to the individual, consistent across every touchpoint, that provide strong value, honour customer preference and respect privacy. India’s leading brands are choosing Adobe Experience Cloud to build and deliver personalized customer experiences at scale, with accelerated content velocity, seamless customer journeys, and real-time customer data.”
New capabilities powered by Adobe Sensei
The Adobe Summit also saw the release of new capabilities powered by Adobe Sensei – Adobe’s AI engine. The new products will enable businesses to drive customer journeys. Over the years, the leader in digital experiences has offered its consumers hundreds of AI and ML innovations. In fact, more than 80% of Adobe Experience Cloud customers are using AI features to unleash their creative potential in the digital space. Adobe unveiled product recommendations, live search results, intelligent budget forecasting and allocation, cross-channel budget optimization and intelligent content creation and delivery at the event.
Additionally, the “Sneaks” event at the Adobe SUMMIT witnessed projects submitted by employees which offer a glimpse into the future about tech innovations and the new ways they can be used to create personalized experiences. This year’s Sneaks used AI to better anticipate customer needs and gave viewers a peek into how brands can look to new technology, such as augmented reality, to deliver engaging personalized experiences that can increase customer conversions and lead to higher profits and customer loyalty.
Adobe Real-Time CDP makes the digital economy personal for global brands
When it’s about creating a wholesome immersive digital experience for creators, brands like Adobe have led the way. With its Real-Time CDP, Adobe seeks to empower brands to view and manage customer profiles, stay updated in real-time and activate the customer insights across customer journeys. Today, leading brands across industries are using Real-Time CDP to personalize experiences at scale. Moreover, accurately forecasting and allocating marketing budgets can be challenging for today’s brands. Adobe is simplifying this process with new AI-driven capability Marketing Mix Modelling. Some of the latest brands that have chosen Adobe include The Coca-Cola Company, General Motors, EY, TSB Bank, Real Madrid and Suncorp among others.
Leading automaker General Motors (GM) is transforming the future of personal mobility, committing $27 billion to the development of electric vehicles. Over the lifetime of vehicle ownership, consumers expect high-touch and personalized experiences for a product that many are investing in for the first time. GM is activating its digital channels to support this and is leveraging Real-Time CDP to bring together customer data across multiple touchpoints to personalize the online experience.
For more information visit https://summit.adobe.com/apac.