Qube Integrated Malaysia, in collaboration with the Malaysia External Trade Development Corporation (MATRADE), has officially announced the formation of strategic partnerships for the upcoming Malaysia-China Summit 2024 (MCS 2024). The Malaysian Consortium for Mid-Tier Companies (MCMTC) and the Malaysian International Chamber of Commerce and Industry (MICCI) have been named as key partners for the summit, alongside official media partners BERNAMA, Star Media Group, and Sin Chew Daily.

MATRADE Board Member Dato Mohammad Medan Abdullah highlighted the significance of these partnerships in bringing together Malaysian mid-tier companies and large corporations to ensure the summit’s success in fostering robust trade relations and investment opportunities between Malaysia, China, and the broader ASEAN region.

Fostering Robust Economic Ties

Scheduled to take place from 17 to 19 December 2024 at the Malaysia International Trade and Exhibition Centre, MCS 2024, themed “Prosperity Beyond 50,” will feature an International Trade and Investment Expo and a Leadership Conference. With over 500 exhibitors and 10,000 trade visitors, the summit aims to generate RM2 billion in trade and investment leads, marking the 50th anniversary of Malaysia-China bilateral ties and serving as a catalyst for economic growth and innovation.

“Our commitment to championing Malaysia’s mid-tier companies (MTCs), which are key drivers of growth, innovation, and employment, is reflected in this partnership,” said Mohammad Medan. He noted that Malaysian MTCs have demonstrated remarkable resilience and adaptability amidst global challenges. MICCI’s extensive network and experience in promoting international trade and investment will ensure strong participation from diverse industries, making the summit a hub for meaningful discussions and collaborations.

“These partnerships will facilitate the integration of businesses, from MSMEs to large corporations, amplifying the summit’s impact and attracting key industry players and decision-makers,” he added.

Synergy Between Malaysian and Chinese Companies

Richard Teo, Executive Chairman of Qube Integrated, stated that Malaysian mid-tier companies would complement the substantial involvement of their Chinese counterparts, who are eager to forge collaborations. “These Chinese companies represent a dynamic array of sectors, including construction materials, hardware tools, home décor, automotive, daily use products, appliances, electronics, culture, arts and crafts, leisure, fashion, and lifestyle. I’m confident there will be significant synergy between Malaysian and Chinese companies at the summit, as they can leverage their respective strengths and develop mutually beneficial partnerships.”

Both Malaysian and Chinese organisations will have the opportunity to participate in pocket talks, business presentations, product launches, MOU signings, and innovation showcases, fostering connections and generating business leads with China and ASEAN.

MCMTC President Martin Ang stated that the partnership aligns with their mission to elevate MTCs into regional and global champions by building alliances and promoting sustainable growth. MCMTC aims to gain and share knowledge, access new resources, and drive market growth while strengthening bilateral relationships at the summit. “Our participation in MCS 2024 aligns perfectly with our mission to foster strategic alliances, mobilise expertise, and promote sustainable growth, cultivating a robust business ecosystem for Mid-Tier Companies,” said Ang.

Strategic Media Collaboration to Amplify Summit’s Impact

Richard Teo emphasised the importance of the media partnership in shaping a narrative of collaboration, growth, and shared prosperity. “Leveraging our esteemed media partners, we are confident MCS 2024 will reach a wide audience, inspiring stakeholders to drive our economic ambitions forward.”

BERNAMA Deputy Editor-in-Chief (Economic Desk) Azlina Aziz underscored BERNAMA’s role in providing accurate and insightful reporting, highlighting significant strides in trade, innovation, and sustainable development. “BERNAMA is dedicated to bringing the summit’s key discussions, agreements, and outcomes to a global audience. We believe in the power of storytelling to reflect the shared values and aspirations of Malaysia and China.”

Also present at the event were MCS 2024 Commissioner-General Dato’ Dr. Tan Yew Chong, MICCI National General Committee Member Callum Chen, Star Media Group Senior General Manager (Client Brand Marketing) Sharon Lee, and Sin Chew Media Corporation Senior Account Manager (Revenue Direct) Loh Choai Mei.

Source: businesstoday.com.my