Meta Launches Creator Academy In Malaysia

Will provide free training and support for aspiring and emerging creators
Local peers will share best practices on how to use Facebook and Instagram

Meta brings together over 100 creators to mark the launch of its Creator Academy in Malaysia. The Meta Creator Academy in Malaysia is endorsed by The Malaysia Digital Economy Corporation (MDEC) and will provide free training and support for aspiring and emerging creators.

The program will allow creators to learn from established peers locally, and learn best practices on how to use Facebook and Instagram creator tools and products to grow an audience, build their brand, and turn their passion into professions.

Through this Meta Creator Academy in Malaysia, Meta welcomed Malaysian creators in the early stages of their creator journey. The participating creators represent a diverse set of genres including food, fashion and lifestyle, music, as well as emerging formats such as augmented reality (AR) and digital collectables.

“Through this program, we hope we can support them to upskill and gain access to best practices, expertise and resources so that they can be at the forefront of tomorrow’s opportunities and innovation as a creator,” said Philip Chua, Director of Instagram Public Policy, APAC at Meta.

Previous Initiatives
Last year, Meta launched the Creators of Tomorrow campaign that celebrated emerging talents from around the world who are inspiring a new movement of creative content online. Meta also hosted more than 120 creators from around the region in the first APAC Creator Week in Bali, Indonesia last year which included participation from Malaysian creators.

Financial Potential
According to The Rise of the Creator Economy, a report commissioned by Meta in 2022 the creator economy is forecasted by some exploratory studies to reach more than US$100 billion (RM449.4 billion).

A 2022 survey titled ‘Creators in the Creator Economy: A Global Study’ carried out by Edelman Data & Intelligence for Adobe found that around the world, there are more than 300 million Creators.

“MDEC continues to rally and support initiatives that nurture digital opportunities for the gig economy to thrive,” said Raymond Siva, Chief Digital Investment Officer of MDEC. “The government has recognised the importance of the creator economy and has implemented initiatives to support the growth of the industry as aligned to the national strategic initiative Malaysia Digital (MD). This is in line with the Global Online Workforce (GLOW) programme which introduces the gig or freelance economy and its opportunities as an alternative form of employment”.

“The Meta Creator Academy is just the start and we look forward to working with partners like MDEC, to drive the Malaysian creator economy forward, contributing to the country’s digital economy agenda, and supporting aspiring and emerging creators to be successful,” said Nicole Tan, Country Director, Meta in Malaysia.